The Skim: Pokemon Go is taking the world by storm. It may be because the original gameboy game came out 2 decades ago and 90’s kids were longing to reconnect with their favorite game of all time. However, I think it’s because of how people are getting caught up in what augmented reality will turn into.
On the Talking Ventures radio show, co-host Justin Klein said “Pokemon is a fad, but Augmented reality is here to stay.” By definition, augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Meaning you can now walk around in an animated map of real life and catch Pokemon through your phone camera while it displays the real world behind the animated character.
Although Pokemon Go isn’t necessarily augmented reality, it’s benefits have already proven to be extremely successful for the Pokemon franchise, and Nintendo as a whole. Within a few days the game had attracted 21 million users which was more daily active users than Twitter. It became the biggest mobile game in US history. It was also the coming out party for the newest wave of technology. Augmented reality.
Pokemon Go is just the start. Here is a list of 12 other augmented-reality apps to try.
In an article by Venture Beat author Sunny Dhillon says
“Augmented reality requires computer vision and dynamic mapping of the real world environment around you. It’s what Magic Leap, Microsoft HoloLens, and Google Tango are working on — not Pokémon Go. Current generation smartphones do nothing to dynamically make sense of the world around them through computer vision or depth sensing. Pokémon are tied to Google Maps’ fixed latitude and longitude. If augmented reality was involved, inherent real time depth mapping and object recognition would prohibit you finding a giant Goldeen in the middle of a baseball field or a Rattata on top of your pet cat as seen in memes like these, for example.
Calling Pokémon Go AR is like calling mobile 360 video VR. Both are incredibly low-end, basic demonstrations of what each technology will be capable of in the next five years. Just as the ability to interact with volumetric, light field captured avatars and in-game characters (such as those 8i provides) far exceeds a static, head-turning Google cardboard experience, so too will experiences from perfected AR hardware amaze its users, relative to today’s Pokémon Go gimmickry. Funnily enough, Magic Leap and HoloLens will soon provide an in-game experience much more akin to that advertised in the Pokémon Go TV commercials. These game trailers do not currently use in-game footage and don’t adequately represent the quality of Pokémon gameplay today, but Magic Leap will actually show you Pokémon in a far more ‘realistic’ fashion given its placing of the 3D monsters in a computer vision recognized environment. For an example of what to expect, check out this Magic Leap video.”
Pokemon Go definitely took the world by storm but it isn’t necessarily augmented reality. People should see its’ rise to notoriety to be able to predict that this is where the market is trending. Augmented reality is here to stay.